Market Research

What is Market Research?

One of the major barriers preventing ideas successfully entering the market is a lack of quality market information.

With access to more than 130 information providers and databases covering more than 30 global industries, the AIC can provide customised market reports to address your business needs. This information can be used to assess business opportunities, identify market opportunities and build credibility with potential investors and partners.

How Market Research Works

Our market research service is distinguished by having:

  • a strong commercialisation focus
  • a team of technical skilled analysts
  • access to a wide variety of high quality market intelligence databases.

Our databases offer timely specialist intelligence on numerous markets across the world, representing major industry sectors such as biotechnology, ICT, electronics, environment and energy, and manufacturing.

View the market research factsheet 

View the Introduction to Market Research webinars on our Youtube channel

Value to Businesses

Whether you're pitching to a venture capitalist, applying for a grant, or simply seeking confirmation before making a major commercialisation decision, our market research service can help answer questions about your service or product opportunity such as:

  • What is the size of the market?
  • What are the market segmentations?
  • Who are the competitors in the market likely to be?
  • What are the appropriate price points?
  • How is the market currently being serviced?

Who Has Used Our Market Research Service?

  • Research organisations (ROs)
  • Small-to-medium enterprises (SMEs)
  • Medium-to-large enterprises
  • University commercialisation offices
  • Government agencies
  • Entrepreneurs
  • Business consultants
  • Investors
Contact our market research team for a confidential, obligation-free discussion about your market research needs by emailing or phone 1300 364 739.

Turning your idea into a rewarding business

The 2013 to 2015 season of Ideas2Market small business workshops is now well underway with entrepreneurs in Brisbane, Townsville and Cairns already taking part in the program.



“...the AIC Masterclass keeps our business focussed...”

Maria Anderson, Sustainable Marketing